The sharing of coming-out stories has long been a tool of solidarity among gays as “a way to say that we understand each other because we had to come out under fire or because we struggled with it,” Mr. Some say the videos also represent an important moment for the gay rights movement. The videos are “a new way of using the technology at hand to save lives,” said Stephen Sprinkle, a professor at Brite Divinity School in Fort Worth, who posted a video to YouTube about the loneliness he felt before identifying as gay. The It Gets Better project was initiated in September of 2010 by prominent sex columnist Dan Savage in response to the highly publicized suicide of Billy Lucas, a fifteen-year-old boy who hung himself after suffering anti-gay bullying. The YouTube channel for “It Gets Better” is the third largest source of traffic to the Trevor Project, and there has been a “great increase” in calls in the last month, a spokeswoman for the project said. Many young people face daily tormenting and bullying, and this is especially true for LGBTQ kids and teens. 'It Gets Better' Project is a social media campaign launched by American author and gay rights advocate Dan Savage in an effort to prevent suicide among LGBT youth by encouraging gay adults to spread the message that their lives will improve. He has referred them to the Trevor Project, a toll-free telephone line and online chat site for gay youths at risk. In 2010, Dan Savage and his partner, Terry Miller, uttered three words that would give rise to a global movement focused on empowerment of LGBTQ+ youth it gets better. Stowell says he has received 23 e-mails from teenagers who said they had felt suicidal. “I can’t even articulate how much this has ended up meaning to me,” he said. “Growing up, I never had someone to confide in,” he said.

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